ABOUT / SIUL MADUENA
SAN DIEGO / LOS ANGELES
I design identities, campaigns, and visual systems with a soft spot for texture, rhythm, and cultural oddities.
I’m a multi-disciplinary designer working across brand systems, visual direction, campaign identity, and digital storytelling. My work tends to sit between quiet editorial restraint and playful cultural detail.
Currently at Aēsop, I’m interested in how design can carry mood, memory, and usefulness at the same time. When I’m not moodboarding, you can find me getting Viet coffee.
Practice Notes
001
Identity systems that hold together across posters, merch, interfaces, and little moments people keep.
002
Campaign direction with a focus on rhythm: how image, type, and tone unfold across a system.
003
Small design systems for teams, events, and brands that need to feel expressive without becoming chaotic.
Available for thoughtful identity, campaign, and visual system work.