College corps — Siul Maduena

NOTABLE WORKS 02

College Corps Flags

Client Work - Cohort Branding

INFO

This Project was contracted by University of California San Diegosl College Corps Organization. We were tasked with creating flag designs for their team based acitivities. There was a total of 18 teams and each team required a distinct color association, and illustrated animal mascot to represent their group.

Ciencias con Dr. Caos is a book written by Cecilia M. Young about a crazy scientist who faces a hilarious challenge: he’s forgotten the engineering design process. With the help of friends and comical situations, he tries to unravel the mystery. This book was written and designed in both English and Spanish, focusing on teaching students about the engineering process.

MY ROLE

Illustrator, Product Designer

TIMELINE

June 2024 - July 2024

TEAM

2 Designers and 1 Manager

TOOLS

Adobe Illustrator · Figma · Procreate

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01 Flag Direction

Inspiration mapping

After getting a scope of the feel for these flags, we wanted to create a retro camp feel. We look towards the animated satire survivor relaity show Cartoon Network "Total Drama Island" for our direction in feel.

After getting a scope of the feel for these flags, we wanted to create a retro camp feel. We look towards the animated satire survivor relaity show Cartoon Network “Total Drama Island” for our direction in feel.

UC San Diego is a campus deeply rooted in environmental awareness, drawing inspiration from local wildlife was a natural direction for us. The teams names went with the mascot native to the region growing the cohort identity in a sense of place and campus pride. Apart from choosing the 18 mascots, our color exploration directly informed the color palette for the mascots illustrations as we wanted to make sure the animals felt integrated with the corresponding flag backgrounds as well.

The four background patterns that we would alternate between per mascot.

This collage showcases the final set of animals mascots Sam Olsen and I made into the completed flag system. The final lineup includes pelicans, hermit crabs, sea urchins, garibaldi, octopuses, monarch butterflies, moles, weasels, pocket gophers, dolphins, sharks, blue herons, honey bees, seagulls, sea lions, alligator lizards, coyotes, racoons, hummingbirds, pumas, and bats. Together these became the visual backbone of the 18-team identity system.

02 Exhibition finals

Output

Final Designs

The assets below were the final deliverables that were designed for print in 2 differing printing techniques (image transfer and standard cardstock) and then laminated.

About Me

Learn more about me

Ciencias con Dr. Caos

See the book I illustrated

College Corps Flags / client work / 2024

Siul Maduena